P4
Distribution Methods
When "Who Dat Boy" was released on 29th June 2017, it became available on YouTube, Spotify, Amazon Music, Apple Music, Dezzer, and to download from Google Music and iTunes. This makes his music accessible around the world, but he is most popular in the US and the UK. When the album "Flower Boy" was released on 21st July 2017, it was made available on Spotify, Apple Music, iTunes, CD, Vinyl, Amazon and, Dezzer. Fans could buy it on Amazon, and high street entertainment like HMV.
Another way he reaches his audience is by using social media such as Instagram, Twitter, YouTube and Facebook. He would announced his tours on there and any other important information. Along with this he went on a press tour where he did interviews on TV and any other streaming services such as "The Late Show With Stephen Colbert", along with this he did an interview on his YouTube channel. This is a way he reaches his audience, this is a cheap way of reaching them. However, the process of recording the song, making the music videos, and organising a tour, is a very expensive process. Along with this it a very mainstream product that has been made available because social media is at the mainstream of his advertisement.
This poster was advertised on Tyler, The Creators Instagram and Twitter to promote his tour around the USA. It is linked to websites like Ticketmaster, his own website golfwang.com. It has been advertised in magazines such Rolling Stone magazine. Although many of these websites have advertised his tour, many have them have not used this poster. It has only been used on his social media. This could be because he believes that it's the way majority of people will see this advertised, because social media is part of everyday life for the target audience that are fans of his music. The colours that have been used in the tour poster represent Tyler, The Creator as an artist. This is because he has his own clothing brand called "Golf" where they sell colourful clothing. Fans of Tyler, The Creator will link this with that brand and how he dresses. Along with this another way he reaches his target audience is the picture of the Bee, links in with his latest album "Flower Boy", this is because on the album artwork it has the exact same picture of the bee on it. The target audience will link this with his album because they will subconsciously notice it. However, this product has not been advertised on TV, this could be because the marketers feel that it would reach the target audience because they don't watch enough TV for it to come across.
Advertisment
This poster was advertised on Tyler, The Creators Instagram and Twitter to promote his tour around the USA. It is linked to websites like Ticketmaster, his own website golfwang.com. It has been advertised in magazines such Rolling Stone magazine. Although many of these websites have advertised his tour, many have them have not used this poster. It has only been used on his social media. This could be because he believes that it's the way majority of people will see this advertised, because social media is part of everyday life for the target audience that are fans of his music. The colours that have been used in the tour poster represent Tyler, The Creator as an artist. This is because he has his own clothing brand called "Golf" where they sell colourful clothing. Fans of Tyler, The Creator will link this with that brand and how he dresses. Along with this another way he reaches his target audience is the picture of the Bee, links in with his latest album "Flower Boy", this is because on the album artwork it has the exact same picture of the bee on it. The target audience will link this with his album because they will subconsciously notice it. However, this product has not been advertised on TV, this could be because the marketers feel that it would reach the target audience because they don't watch enough TV for it to come across.
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