P3

The AV:IDS

VOD: Bingers 

VOD: bingers are a group of young people that invest most of there time to videos on demand (VOD). Both genders are equal invested in videos on demand. The majority of people that consume VOD are college and university students, aged 16-22.  69% of people that are put into this category prefer watching content on bigger screens, however, 91% of them watch content on laptops and tablets. Which indicates that the majority of them do not have access to a TV. This could be because there parents have access to the TV more, or they could be living in student accommodation. Along with this they do not enjoy seeing adverts popping up. They also prefer to watch content alone. 72% if VOD bingers believe that you have to pay to get the best content. The majority of people have accounts to themselves, however, some may not pay for them. This shows that they may not have a large spending power, or may rely on other sources of income.

Short:Snaps

Short:snaps use quick accessible content as a time filler. Both genders again uses this equally. The majority age range for short:snaps are aged between 16-18 years of age. They prefer shorter online clips for a duration anywhere up to 20 minutes.  With 9 out of 10 of them watch things on broadcasting catch up services. Most of them view in on a portable device this is probably because there parents have control of the TV.  85% of them agree watching content on the go is important. They prefer watching things on there own, which means they spend most of there time in the bedroom. They have very go awareness to brands, but may have to make further inquiries into the product. The majority of them watch free online content, which shows they do not have a big spending power, this may because they have no way of earning money.

Pop:Social

Pop:socials are people that are into main stream TV. They are males and females who are more grown up, 18% of pop:socials are made up of 16-24 year olds. They prefer to watch content on a TV at home, this shows that the majority of them have moved out of there parents house. They watch main stream TV such as sporting events, soaps, and big show brands. They often socialise whilst watching TV with 59% of people like watching with friends. They are Finically savvy and like to try new brands, but, they like to search for the best deal. They are also ad-receptive with them often looking up products that have been advertised on TV. 

Solo:Selective

Solo:selective are men and women that are up market consumers. The majority of them live in there own house which shows they are age between 20-onwards. 79% of people agree that they like to watch programs when they air, and prefer watching on a big screen at home (61%). Along with this they prefer to watch content on there own, with 86% of people agreeing. Which means they do not want to get interrupted when watching TV. They also have full control of the TV, this is because they live on there own or with a partner. They are most likely to use Instagram, as they can select are personal range of photos, which can show how they want to portray there personal image. They are financially independent, which means they pay attention to adverts, and often buy mainstream products as they are image conscious.

VOD:Social

VOD:socials are you men and women that enjoy watching content with others with 100% of people agreeing. The age range for this segment is probably between the ages of 18-30. They love watching any content and would watch it were ever the content is available.They are engaged in ad supported VOD and often pay attention. They are often independent and like to buy good quality products that reflect them as a person, they enjoy watching adverts and often investigate new products. They tend to watch content when they are bored and believe watching content on the go is important. Along with this they are more likely to use portable devices whilst sitting in front of the TV. Along with they use social media a lot, which is mainly Twitter and Instagram. 

      

Survey Results

Gender

7 out of the 12 people that took my survey are male and the rest are female.

Age

Everyone that has answered my survey are aged 16-18.

Life Style

Most of the answer i got given like to spend there time at home, and usually in there bedrooms watching TV or listening. However, four of the answers enjoy going out. 67% of them like watching music videos alone. 67% of people listen to music on streaming apps like Spotify or Apple Music. While the rest download there music. 

Spending Power

58% of people do not pay attention to adverts that are played before music videos, and 33% of them occasionally pay attention. 66% of them have not purchased a product they have seen on a advert. 75% of people have not brought a album by Tyler, The Creator, and 67% of people have not brought a piece of merchandise from him and 25% of people would like to. 58% of people are have a part time job and the rest of them are unemployed.

Character Profile

Target Audience