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Netflix

Ownership

Netflix was founded by Reed Hastings and Marc Rudolph in 1997, they originally started by using the internet to let the public rent DVD's. They later went on to changed to a online streaming service.

Operating Model 

Netflix allow you to stream movie and TV programs. The users have to pay a monthly subscription to be able to access there services. There are different types of subscriptions that are available which are basic, standard, and premium.

Products

They produce there own content(Netflix originals). Such series Stranger Things and films like Bright. Along with this there service is different around the world. The most streamed show is 13 Reasons Why with the most views in its first 30 days of being out according to NME: click here.

Market Position

They use a suggestion algorithm to personalise your content to what they think you would like to watch, which makes the experience more valuable and enjoyable. Also, you are able to use Netflix on many devices, such as apps, on consoles, and PC's.

Competitors 

Netflix biggest competitors are:
- Amazon
- Now TV
- Apple TV
- Virgin
- Sky
- YouTube Red

Netflix Infographic

Product: Tyler, The Creator: Flower Boy

Company:  Columbia

Success of company: Columbia records is owned by sony music and there net worth in 2011 was $35.6 billion. Columbia Records have had some of the biggest artist to there label in the past such as AC/DC, Adele, Louis Armstrong, David Bowie, Beyonce, and of course Tyler, The Creator.

This is sony musics digital revenue, from 2015 to 2016, according to Billboard: click here

Key Competitors
Columbia Records key competitors are: -Interscope Geffen A&M Records
                                                                 -Atlantic Record Corp
                                                                 -Capitol Records, LLC
According to hoovers.com: click here

Departmental Structure
In 1988 Columbia records was sold to Sony

What is the name of a company that owns another media company?

A parent company.

What do you call a media institution that is owned by another company?

congealment 

A conglomerate is defined as a company that:

is made up of a number of different and unrelated businesses

A vertically integrated company is involved in which of these processes?

a gross of a company through company that give the intermediate goods

What is it called when a company buys the rights to another company's brand and business model?

Franchise 

 What is it called when a company gives something at no cost so as to encourage future payments?

Freemium  

What do you call a business built on contracts for repeat purchases of a product or service?

Subscriptions 

What is it called when one company gives another permission to use its' Intellectual Property?

Licensing

Cross-media ownership is when:

one company owns media outlets from different types of media

The interaction of two or more companies to create a positive promotional effect is called?

Synergy     

CASE STUDY SUMMARY

Columbia Records, is a record company 

a) OWNERSHIP

Columbia Records is a subsidiary of Sony Music. This means sony music is cross-media ownership company. It is also Columbia Records parent company.   

b) OPERATING MODEL 

Columbia music is a vertically integrated company. As they produce that immediate goods (albums) for sony to then distribute.

They produce records on:
-Vinyl
-CD
-Downloads (iTunes and Google Music)
-Online Streaming (Spotify, Deezer, etc)
  

c) PRODUCTS

Sony music and columbia records work together to promote the artists records. This is called synergy.

Here are some artist that are signed to Columbia Records:
- Bob Dylan
- Foo Fighters
- Kasabain
- Rag 'n' Bone Man
- Bruce Springsteen

Plus more 

d) MARKETING POSITION 

Columbia records produce high tier records for successful artists such as foo fighters, AC/DC, and Tyler, The Creator. How are fighting hard with other company to get the most amount of sales.

Foo fighters 2011 Album 'Wasting light' has sold an estimated  copies 1,625,442 (Australia, UK, and USA) . Compared to Arctic Monkey 2013 album 'AM' which sold 2,135,000 estimated.

In 2017

e) COMPETITORS

These are Columbia record main competitors:

-Interscope Geffen A&M Records- who have similar artist sign to there label as Columbia Records such as: Kendrick Lamar, The 1975, and Eminem
-Atlantic Record Corp-
-Capitol Records, LLC